By Ewa Bajno, Education Agency for Development and Innovation – IDEA, Poland
Biotechnology offers practical solutions to mitigate the effects of climate change, but these innovations only reach their full potential when they are widely shared and implemented. Within the Agrobiotech+ project, dissemination is strongly linked to visibility and accessibility. Events such as workshops, multiplier meetings, and pilot training create direct channels between students, academics, and industry representatives. These activities provide a platform for presenting prototypes, success stories, and career plans that highlight how biotechnology can reduce emissions, save resources, and improve sustainable farming practices. In parallel, the use of success story videos and digital handbooks ensures that knowledge is not limited to one location but can be easily transferred across regions and sectors.
At the same time, dissemination must extend beyond academia. Social media, project websites, and professional networks are powerful tools to spread biotechnology innovations to farmers, policymakers, and local communities. Collaborating with advisory services and rural organizations, as in the Agrobiotech+ partnership, ensures that messages reach those who directly shape agricultural practices. By combining modern communication channels with traditional knowledge-sharing networks, the project not only raises awareness but also inspires real-life action. In this way, biotechnology is transformed from research into practice—helping agriculture adapt to and fight against climate change at both local and European levels.